Now in beta · US marketplace

Let your AI agent run Seller Central.

SellerConnect is the Amazon data layer for AI agents. Connect Claude, ChatGPT, Cursor, or any MCP client to your Seller Central account — ads, inventory, catalog, finance, ranking, and fulfillment — through one endpoint.

Connect Amazon in under five minutes. Ninety-two tools, ready the moment you OAuth in.

Start 7-day free trial See what your agent can do →

No credit card. Cancel anytime.

claude · sellerconnect

user › Which of my ASINs lost rank for the top 10 search terms this week?

claude calling sellerconnect.ranking.search_term_history…

claude calling sellerconnect.catalog.list_asins…

3 ASINs dropped >5 positions on tracked terms:

B0CXX1 · "wireless earbuds" · #4 → #11 (−7)
B0CXX2 · "sleep mask" · #2 → #9 (−7)
B0CXX3 · "collagen powder" · #6 → #14 (−8)

→ want me to raise bids on the affected campaigns?

Why this exists

Seller Central wasn't built for agents.

The platform assumes a human at a keyboard. Give an agent direct access to the same data — through one MCP endpoint — and the work that used to take an afternoon becomes a sentence.

Reports take 30 minutes. Agents won't wait.
The SP-API reports endpoint is async. Most ad-hoc questions never get answered because the loop is too slow for a conversation.
CAPTCHAs and multi-tab UIs break automation.
Seller Central was built for humans clicking through five tabs. Agents need direct, structured data — not screen-scrapes.
Bid changes overnight should be cheap.
If your agent can adjust bids while you sleep and catch a stockout at 6am, it pays for itself the first week.

How we compare

Why not just use Amazon's MCP server?

You can. We built SellerConnect because the first thing every team discovers is that the raw SP-API isn't an agent surface — it's a batch pipeline.

SellerConnect

Amazon's MCP server

Reads

SellerConnect · Instant. Pre-joined data, ready to answer the question.

Amazon MCP · Async reports — minutes, sometimes never.

Write transparency

SellerConnect · Pre-reads the current value, logs every change.

Amazon MCP · Fire and forget.

Data history

SellerConnect · Retained from the day you connect — yours forever.

Amazon MCP · 60–90 days, then gone.

Joined data

SellerConnect · TACOS, rank + search volume, SQP — pre-joined.

Amazon MCP · Raw API responses you stitch together.

Setup

SellerConnect · OAuth, copy API key, paste into your client. Under 5 minutes.

Amazon MCP · Apply for API partner credentials. 30–60 minutes, if you're lucky.

What your agent gets

92 tools across 6 domains.

Reads return structured, pre-joined data. Writes pre-read the current value and log every change, so you can audit anything your agent did.

Ads

39 tools

Campaigns, ad groups, keywords, negative keywords, search-term reports, bid adjustments with audit trail, SQP, TACOS.

Inventory

29 tools

FBA inventory, inbound shipments, restock recommendations, stranded inventory, age tiers, reimbursements.

Catalog

13 tools

Listings, variations, attributes, images, A+ content references, listing-quality issues.

Finance

4 tools

Settlement reports, fee breakdowns, reimbursements, profitability rollups.

Fulfillment

4 tools

Orders, returns, MCF (Multi-Channel Fulfillment), shipment status.

Ranking

3 tools

Organic rank history, search volume, share of voice, search-term performance.

Connect your agent

Works with the MCP client you already use.

Copy a config snippet. Paste it. Done. Same API key, every client.

How it works

Three steps. Five minutes.

01
Sign up
Create an account on app.sellerconnect.ai. You get an API key and a default project right away.
02
Connect Amazon
Click through the SP-API OAuth. Your seller data is queryable the moment the handshake finishes.
03
Hand off to your agent
Paste your API key into Claude, ChatGPT, Cursor, or any MCP client. Ask it a question.

Read the docs →

Pricing

Start free. Pick a plan when you're convinced.

7-day trial, no credit card. Choose Ads or Full Suite before the trial ends.

Ads

$29

per month

Everything an Amazon Ads operator needs to let an agent manage spend.

39 advertising tools — reads, writes, live SP-API
Campaign, keyword, and search-term analytics
Bid management with full audit trail
TACOS and Search Query Performance
Daily data sync
One Amazon Ads profile included
Data retained from the day you connect

Start 7-day free trial

Questions, answered.

How is this different from Amazon's own MCP server?

We do the work Amazon's server leaves to you: reads are instant instead of async reports, writes log a diff so you can audit anything, and we keep your history from the day you connect.

How fresh is the data?

Live SP-API reads on every request, plus a daily background sync that builds the joined views (TACOS, rank history, SQP) your agent uses to reason.

How do you handle security and data isolation?

Each account is fully isolated. API keys are scoped per-tool, so you can mint a read-only key for one project and a write-capable key for another. We never store your Amazon credentials — we hold the OAuth refresh token.

Can my agent actually write back to Amazon?

Yes — bid changes, listing edits, inbound shipments, all the destructive operations. Every write pre-reads the current state and logs the diff, so a bad agent decision is reversible.

What MCP clients work with SellerConnect?

Anything that speaks MCP: Claude (desktop + claude.ai), Claude Code, ChatGPT, Cursor, OpenClaw, Hermes, custom Python/TypeScript clients via the official SDK.

Which marketplaces are supported?

US at launch. Canada and Mexico are next. UK and EU follow once the SP-API regional setup is done.

Do I need Amazon API credentials?

No. You just OAuth in like you would for any other Seller Central app. We're an authorized SP-API partner — you don't need to apply for anything.

Five minutes from OAuth to your first agent query.

Start the trial — no credit card. Cancel before day seven and pay nothing.

Start 7-day free trial Read the docs